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Protective is committed to serving customers, employees and our community. Read on for information on our response to COVID-19.

Protective Asset
Protection – serving
others by providing the
right solutions.

Because we're all protectors

More than ever before, people need help meeting their protection needs. For 60 years Protective Asset Protection has remained committed to helping people protect their automotive, marine, powersports and recreational assets. We provide innovative, valuable and affordable F&I products and solutions that are easy to understand. Learn more about the Protective brand and how we help people protect tomorrow so they can embrace today.

Products and people you can trust

We realize that business relationships are about more than profit generation—they're about generating trust and doing the right thing. Each person who represents Protective understands this simple, yet powerful outlook. That's why in addition to the pride that we take in the portfolio of products that we offer, we also take pride in our people.

Rest assured, you're protected

Protective has been serving people for more than 115 years. When you decide to carry Protective products, rest assured that you’re doing not only what is best for your customers, but what is best for your dealership.

Learn about our Finance & Insurance training solutions. Learn more ›
Join the thousands of dealerships who proudly sell our products. Join today ›
Are you a consumer? Learn about our protection plans. More details ›
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