About Us

What We Do


The Asset Protection Division ("Protective Asset Protection") of Protective Life Corporation has been providing F&I solutions for the automotive industry since 1962. We proudly serve thousands of dealerships in the automotive, RV, powersports and marine industries by providing innovative F&I products, training and technology. Our portfolio of vehicle protection plans, maintenance programs, tire & wheel protection, interior & exterior appearance programs, windshield protection, theft deterrent, guaranteed asset protection (GAP), limited warranties, credit insurance and other protection programs provide dealerships the opportunity to generate revenue through the sale of products that help consumers protect their tomorrow, so they have the freedom to embrace today.


What Sets Us Apart

We deliver value to our dealerships by building long-term relationships and offering innovative solutions to improve customer satisfaction while increasing F&I revenue. Our passionate employees and independent insurance agents are constantly working to bring dealerships the best solutions. We help increase day-to-day productivity through training, professional claims processing, experienced underwriting and administration. With a robust portfolio of dealer participation programs, we provide dealers and management teams the ability to align their F&I program with their business and financial objectives. We make the claims process simple, easy and fast, allowing dealerships to stay focused on their customers. We provide these valuable products and services in furtherance of our brand promise: “Protect Tomorrow. Embrace Today.™”

A Strong Foundation

Protective Asset Protection is a business segment of the financial services holding company, Protective Life Corporation, and operates through subsidiaries of that company. Protective Life Corporation is a wholly owned subsidiary of the top-tier global life insurer Dai-ichi Life Holdings, Inc. (“Dai-ichi Life”).1  Protective has been providing protection to families for more than 110 years through affordable life insurance, asset protection and retirement products.


1Protective Life Corporation and Dai-ichi Life Holdings, Inc. are separate legal entities and neither is responsible for the financial condition or obligations of its subsidiaries.

© 2021 Protective Life Corporation
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